OVERVIEW
mytech is a product suite of applications for General Electric which facilitated employee-driven tech procurement as well as the administration of its catalog. I led the branding and design for the products which was driven as a full campaign to increase engagement. The products were very successful post-launch, and sold to the three individual GE entities post its divergence.
LOGO
Color Palette
Product Design
Collateral Design
Environmental
Before
After
Postlaunch monthly metrics
Redesign user testing
